The Code of Coolness is a Carbon Challenge model for updating thinking, personal lifestyles, business models and policies to align with the urgent need to reduce the rate of global warming. The Code of Coolness is also a statement of Carbon Challenge’s commitments in respect of carbon management and the practices and policies it employs to achieve these commitments. 

Mobility, energy use, boat management, infrastructure, management and supply chain are the primary areas for which CO2 reduction measures need to be implemented to ensure emission reduction targets can be reached as quickly as possible.

Carbon Challenge makes use of the most up-to-date assessment systems and works with experts from PricewaterhouseCoopers on their on-going development. Carbon Challenge’s emission values are continually independently surveyed and annual carbon balance will be posted on the group’s website. Carbon Challenge offers its assistance to partners wanting to develop their own Code of Coolness tool.

Download the Code of Coolness here.

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