Found at Scuttlebutt:
"We all have our habits, and changing habits is not easy. Too often, we make our personal changes too late, like improving our diet after a heart attack, or seeing the mistakes made by an ailing friend. Other times, it is the iconic force of something we closely relate to that can make us take the first step. For sailors, that could be the program being devised by the Carbon Challenge’s Race Against Global Warming, and its entry in the Volvo Ocean Race 2008-09."
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