The Carbon Challenge is aiming to inspire sponsors at land and in the water, says German trade magazine "HORIZONT Sport Business" in its recent newsletter. Horizont says it’s "a platform for climate aware sponsors".
Rückenwind fürs Gewissen
Die Carbon Challengestellt sich nicht nur sportlichen, sondern vor allem ökologisch an-
spruchsvollen Herausforderungen – eine Plattform für klimabewusste Sponsoren
Wer bislang energiesparende Fahrzeuge mit PS-müden Langweilern in Verbindung gebracht hatte, dürfte demnächst eines
Besseren belehrt werden – zumindest, was die Fortbewegung auf dem Wasser anbelangt. Mit „Carbon Challenge“ geht erst-
mals ein Boot bei einem der härtesten Rennen, dem Volvo Ocean Race, an den Start, das sich den Klimaschutz auf die Segel geschrieben hat.
Read full article at sportbusiness.horizont.net
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This week the renowned Swiss news paper "Neue Züricher Zeitung" writes on Carbon Challenge: " Climate protectors aiming to be at the starting line". (…) With ten instead of only four stoppovers the Ocean Race has moved closer to the audience and tv cameras. Not only commercial companies aim to benefit from these promotional opportunities. Expecting to be at the starting line is a syndicate that has been committed to reducing carbon emission. (…)
NZZ: Neue Ziele im Ocean Race
Auch Klimaschützer wollen an den Start
Bei der alle drei Jahre stattfindenden, ursprünglich nach dem britischen Bierbrauer Withbread und seit der Jahrtausendwende nach dem neuen Hauptsponsor Volvo benannten Weltumsegelungs-Regatta geht es längst nicht mehr nur um Sieg oder sportliches Mitmachen. Die Werbebotschaften auf Segeln und Rumpf der leichten, übertackelten und wie Jollen über die Wogen gleitenden 70-Fuss-Jachten lassen sich vor spektakulärerem Hintergrund und auch länger - neun Monate - vermarkten als jene auf den Match-Racern des gemächlichen America’s-Cup- Dreieckkurses. Auch ist das Ocean Race mit der Ausweitung der Etappenzahl (zehn statt der ursprünglichen vier) näher ans Publikum und an die Filmkameras gerückt worden.
Continue reading ‘NZZ: New Goals of the Ocean Race’
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Interview with Frederik Leloup, Director of Carbon Challenge Academy, for the upcoming issue of CEMS’ Alumni Magazine
Frederik, what is your role as the head of the Carbon Challenge Academy?
My role is to assure the implementation of our learning architecture, to constantly monitor and adjust the academy program and to gather experts, academics, business leaders, entrepreneurs, investors, coaches able to contribute to our vision of offering best in class training for decision makers in carbon management. This unique combination inside the CCA allows passing from an ambitious inspiring and training program to action and results, as much for the carbon reduction challenge as for the development of business and people. The CCA will demonstrate that the challenge we have to face is a solid opportunity for value creation on the material point of view but also in regards to giving new sense to our professional engagements.
Where do you see CEMS’ particular expertise to support the CCA?
The decision-making is an emotional process based on the conviction that we have (or not). Of course an important rational investment has to be done to prepare this moment. In that perspective the CCA is offering an education to critical minds in carbon management to go out of the common sceptical (or cynical) attitude concerning climate change and its impact on the business sphere, but at the same time to avoid an ideological approach of the question. For me, the business pro has to manage facts and produce results that contribute to the development of the community. In that perspective the widely regarded quality of CEMS academics in business education through the CEMS-MIM program is a very important ingredient to the CCA learning concept to allow the top managers to take things into account.
In which way can experiences from sailing be implemented to the academic world?
Continue reading ‘Frederik Leloup: “Decision-making is an Emotional Process”’
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