The Carbon Challenge is aiming to inspire sponsors at land and in the water, says German trade magazine "HORIZONT Sport Business" in its recent newsletter. Horizont says it’s "a platform for climate aware sponsors".
Rückenwind fürs Gewissen
Die Carbon Challengestellt sich nicht nur sportlichen, sondern vor allem ökologisch an-
spruchsvollen Herausforderungen – eine Plattform für klimabewusste Sponsoren
Wer bislang energiesparende Fahrzeuge mit PS-müden Langweilern in Verbindung gebracht hatte, dürfte demnächst eines
Besseren belehrt werden – zumindest, was die Fortbewegung auf dem Wasser anbelangt. Mit „Carbon Challenge“ geht erst-
mals ein Boot bei einem der härtesten Rennen, dem Volvo Ocean Race, an den Start, das sich den Klimaschutz auf die Segel geschrieben hat.
Read full article at sportbusiness.horizont.net
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Found at Scuttlebutt:
"We all have our habits, and changing habits is not easy. Too often, we make our personal changes too late, like improving our diet after a heart attack, or seeing the mistakes made by an ailing friend. Other times, it is the iconic force of something we closely relate to that can make us take the first step. For sailors, that could be the program being devised by the Carbon Challenge’s Race Against Global Warming, and its entry in the Volvo Ocean Race 2008-09."
Read the full newsletter at Scuttlebutt.
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Carbon Challenge aims for starting line
A syndicate with environmental issues at the heart of their campaign has emerged as a potential eighth entry for the 2008-09 race.
Known as Carbon Challenge, the objective of the campaign is to raise awareness of the harmful effects of global warming as the team travels the globe by significantly reducing their carbon footprint.
(…) Sailing matters will be in the hands of the former Mascalzone Latino America’s Cup project manager Tom Weaver.
“We will have already saved an incredible amount of energy compared to a team that builds a new boat. In theory at least, we don’t have to sacrifice a lot of performance versus the other teams as my research indicates that we can be reasonably competitive, investing our personal energy in making the boat fast. (…)
“Using a pre-campaigned boat, our crew will have a harder job keeping up with the rest of the field. But that is part of the challenge – to outperform expectations by being carbon conscious.”
Read the full story at volvooceanrace.com
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In todays issue the renowned German news paper "Frankfurter Allgemeine Zeitung" writes on Carbon Challenge in both their business and sports section: "Carbon Challenge is supposed to provide an opportunity to corporations and brands to demonstrate their engagement in ressource management and CO2 reduction - as well as experience these requirements hands-on."
Im Sport- und Wirtschaftsteil berichtet die "Frankfurter Allgemeine Zeitung" heute über Carbon Challenge: "Die "Carbon Challenge" soll großen Konzernen und Marken die Möglichkeit geben, ihr Engagement beim Schonen natürlicher Ressourcen und in Sachen Schadstoffreduzierung darzustellen, die neuen Ansprüche aber auch zu erfahren."
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Carbon Challenge Press Releases are now available in the "Download" section both in English and German
Read the latest short version here:
By participating in a globally visible sporting event, Carbon Challenge aims to add the ‘performance dimension’ to the CO2 discussion, making it more relevant to global business.
A concept that merges sporting ambition, environmental responsibility and management training to demonstrate leadership in CO2 reduction to businesses.
Wind, high tech, emotions … and an on-board mission that will be heard around the world: “We can win the Race against Global Warming”. Carbon Challenge (www.carbonchallenge.net) has been accepted as preliminary entry in the Volvo Ocean Race, starting on October 4 in Alicante, Spain and continuing through nine stopovers around the world before finishing in St. Petersburg, Russia in June, 2009. However Carbon Challenge is much more than a sailing team. “It is a 360 degree carbon reduction platform. It serves international companies and top management who want to highlight their commitment level and leadership position in carbon management and climate protection” explains Commercial Director, Jacqueline Sasse.
At sea, on land and in minds: The Carbon Challenge project will consist of
Continue reading ‘Press Releases available to download’
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"Today’s companies are aiming for a AAA rating. In the future companies will go for a a CCC - Carbon Challenge Champion rating." Dr. Thomas Scheiwiller, Global Sustainability Leader, PricewaterhouseCoopers
All statements of Carbon Challenge’s partners and experts are now available in the "Experts" section.
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“Carbon Challenge” adds the ‘performance dimension’ to the CO2 reduction discussion in global business - and showcases it through participation in top-level sport
Carbon Challenge is an innovation in both sports and business mentoring: a completely new concept that merges sporting ambition, environmental responsibility and management training to demonstrate leadership in CO2 reduction to businesses.
Reversing global warming need not be at the cost of growth and progress: By employing technology, intelligence and innovation, one can reduce and manage CO2 emissions and still achieve a high level of performance in both a sporting and business sense.
Its specific objective is to help the corporate world acquire and demonstrate competence in efficiently managing the business challenges posed by the need to reduce carbon emissions. By using systems
Continue reading ‘At a glance: Carbon Reduction meets Performance’
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